Dynamic Data Feeds that allow you to connect your data sources directly to your Dynamic Creatives in TACTIC's Creative Management Platform.
TACTIC™ full implementation
“Always on” has been a buzzword in the industry for many years, but with TACTIC™ you can produce relevant content for multiple target groups and always stay live. This is a new era.
1. What is Dynamic Data Feeds?
Dynamic Data Feeds allow you to connect your data sources directly to your dynamic creatives in TACTIC™ application.
In other words, product data, pictures, and other data can automatically be placed into the ads in real time.
Users of TACTIC™ can filter, select and create rules based on the data from external feeds. The result will be an efficient workflow and production of relevant creatives.
As a result, specific target groups will receive interesting and relevant messages throughout their customer journey in all channels.
TACTIC™ has improved the data structure and output side to deliver dynamic assets in compliance with IAB standard for dynamic content.
TACTIC™ customers control data feeds and content delivery; they have full ownership of their content, creative assets and data across multiple media, devices, networks, publicists and media buying platforms.
2. What are the advantages for the brand?
Control the data and content that are used across creatives in TACTIC.
Update the data from one single source instead of updating every creative.
More efficient content management with full- or semi-automated production.
More scalability; large number of creatives and target groups.
Create multiple data sets in the ads from external data sources.
Improved retargeting with cookie algorithm to match more effectively with the data set.
Obtain full ownership of the data.
3. What do you need to get started?
Dynamic Data Feeds is a fully or semi-automated process that enhances the advertiser's workflow and provides relevance in every ad in every channel.
Marketing and data are closely related, and marketers can easily extract data, such as text, images, prices, etc.) from the website or from the CRM system.
TACTIC™ application is adaptable and can extract any accessible data in order to create a real-time marketing workflow.
What do you need?
Data feeds in XML, JSon or XLS. Other file formats are also acceptable.
What can be automated?
All accessible data, such as text, images, data, prices etc.
How will this look like?
Dynamic creatives will be built based to the configuration of Dynamic Feeds, in order to obtain the visual aspects of the ad.
Design is an important visual feature for TACTIC™, as the company has originated from a creative agency. We ensure that the dynamic creatives are designed according to the brand profile requirements to fit all formats.