Automated production
and publishing of digital
marketing content.

Be creative in a programmatic world.

TACTIC™ Real-Time Marketing is a Creative Side Platform (CSP) built for marketers

Our platform bridges digital communication by automating creative production for cutting-edge digital campaigns. Publish targeted and tailor-made creative content. Ensure brand consistency and change your message across campaigns, channels, and Ad-exchanges. Make it happen at the click of a button. TACTIC™ gives you real-time control of your digital marketing content.




Platform

TACTIC™ lets you create digital marketing content with minimum effort. Display, mobile, digital signage, POS: if it has a screen, we support it.

Important Benefits

TACTIC™ platform is designed to enable brands and advertising professionals to reach targeted, brand receptive audiences across a wide range of digital platforms and channels. Our data-driven cloud technology simplifies the complexities associated with managing digital content workflows.

Increase workflow efficiency

We've simplified the content delivery process to make it more effective, efficient, and essentially, faster.

Speed up time to market

Automate production of rich creative content to be as dynamic as your brand. Create and publish your content in minutes. It’s that easy.

Flexible content targeting

Create unique campaigns to build brand recognition, increase sales, and reach large audiences. You can target different users at different times of the day. Make sure you hit your targets with flexible scheduling by the day, week, or month.

Change your content

Plan ahead. Decide tomorrow. Change your strategy. You have control over your creative content in real-time.

Build your own team

Manage multiple users, brands, campaigns, and revisions.

Publish everywhere

Adform, Adtech, AppNexus, and DoubleClick, or any other DSP, Ad server or exchange.

Feature Highlights

TACTIC™ platform data-driven Cloud technology enables brands and advertising professionals to reach targeted, brand-receptive audiences across a wide range of digital platforms and channels.

Easy to use content schedule and media planning

TACTIC™ scheduling enables you to have full control over your content throughout the day, week or even month - in advance.

Watch Tutorial

Real-time content editing and production

TACTIC™ content editor allows you to change the content and switch the already running campaigns in real time, just by clicking a button.

Crop and edit content across formats

Intelligent TACTIC™ templates allow you to adjust banner content across formats with no design skills required.

Easy access to images and resources

With TACTIC™ resource library, you can easily access and manage all of your brand’s image and video collections, for all users.

User, brand and campaign management

TACTIC™ user management panel gives you flexible control over brands, users, and campaigns. Easy to revise, proofread, and approve.




Company

Software as a service for automated production and real-time control of digital content.

About Our Company

TACTIC™ Real-Time Marketing is a leading independent provider of dynamic creative optimization for brands and agencies. Our data-driven cloud technology enables brands and advertising professionals to reach targeted, brand-receptive audiences across a wide range of digital platforms and channels.

TACTIC™ software is designed to serve the specific needs of brand and tactical advertising. TACTIC's platform simplifies the complexities associated with managing ad content workflow.

TACTIC™ is a spin-off from the professionals at the digital creative agency Netron. During ten years of delivering cutting-edge digital campaigns, the people behind TACTIC™ have become deeply involved with the digital advertising market.

TACTIC™ is a privately owned company with Stg. Jam Holding as the majority shareholder. Our headquarters is in Fredrikstad, Norway, - an hour’s drive from Oslo. We have sales offices in Oslo and Stockholm, and our development branch is based in Tallinn, Estonia.

Investment

TACTIC™ is a leading independent provider of dynamic creative optimization for brands and agencies. Our data-driven cloud technology enables brands and advertising professionals to reach targeted, brand-receptive audiences across a wide range of digital platforms and channels.

TACTIC™ software is designed to serve the specific needs of brand and tactical advertising. TACTIC's platform simplifies the complexities associated with managing ad content workflow.

We are always open for business proposals or discussion of industry trends and development.

Please contact our CCO and Chairman of the Board for more information about our partner program or investment possibilities.

Jørgen Aanonsen

Chief Commercial Officer

jorgen@tacticrealtime.com

(+47) 9957 5195

Per Elling Braseth-Ellingsen

Chief Executive Officer

perelling@tacticrealtime.com

(+47) 9073 0262

Hoda Amel Abdalla

Chief Operating Officer

hoda@tacticrealtime.com

(+47) 9190 2285

Fredrik Brostrøm-Hansen

Project Manager

fredrik@tacticrealtime.com

(+47) 9480 0708

Yioula Christodoulopoulou

Project Manager

yioula.christodoulopoulou@tacticrealtime.com

(+47) 4545 6451

Britt Louise Amdam Larsen

Sales Manager

britt.louise.larsen@tacticrealtime.com

(+47) 9800 5786

Mia Baljak

Sales Assistant Nordic

mia.baljak@tacticrealtime.com

(+47) 4659 2065

Helene Chauvin

Client Service Manager

helene.chauvin@tacticrealtime.com

(+47) 4581 0118

Vidar Hagen

Support Manager

vidar.hagen@tacticrealtime.com

(+47) 9530 5165

Kjersti Hagen Risberg

Chief Marketing Officer

kjersti@tacticrealtime.com

(+47) 9301 1049

Nina Nguyen

Marketing Intern

nina.nguyen@tacticrealtime.com

(+47) 9062 1901

Anton Gorodnyanskiy

Head of Integration

anton@tacticrealtime.com

(+372) 5815 0170

Alexander Moon

Head of Development

alex@tacticrealtime.com

(+372) 5860 5813

Oleg Toming

Development Lead

oleg.toming@tacticrealtime.com

Artjom Kurapov

Developer

artjom@tacticrealtime.com

Marsel Akhmyednov

DevOps / Developer

marsel.akhmyednov@tacticrealtime.com

Akim Essen

Developer

akim.essen@tacticrealtime.com

Aleksandr Mihhailov

Developer

aleksandr.mihhailov@tacticrealtime.com

Ksenia Gorjatseva

Designer

ksenia.gorjatseva@tacticrealtime.com

Pavel Ozerov

Quality Assurance Lead

pavel.ozerov@tacticrealtime.com

Artur Minasjan

Quality Assurance Automator

artur.minasjan@tacticrealtime.com

Aleksandr Ponomarjov

Implementation Engineer

aleksandr@tacticrealtime.com

Maksim Rudoi

Implementation Engineer

maksim.rudoi@tacticrealtime.com

Aleksandr Batrakov

Implementation Engineer

aleksandr.batrakov@tacticrealtime.com

Jelena Schmidt

Technical Writer

jelena.schmidt@tacticrealtime.com

Anders Ljungberg

Sales Manager

anders.ljungberg@tacticrealtime.com

(+46) 070-770 2570

Christian Jørgensen

Sales Manager

christian.jorgensen@tacticrealtime.com

(+45) 2680 7080




Clients

Our clients rely on TACTIC™. Browse our case studies.

Recent Clients

Clients in Education Segment

Clients in Finance Segment

Clients in Telecommunication Segment

Clients in Retail Segment

Clients in Travel Segment

Other Clients




Partners

TACTIC™ Real-Time Marketing is a Creative Side Platform that helps automate the production and publishing of digital ads and creative content. TACTIC™ enables media agencies, creative agencies, publicists and technology partners to sell and execute more complex campaigns with higher performance.

Media Agencies

For brands and media agencies, TACTIC™ secures ROI by automating the production and publishing of digital ads and creative content.

MediaCom

MediaCom is one of the world's leading media agencies.

PHD

PHD is a global communications planning and media buying network.

Maxus

Maxus is a GroupM and WPP global network of local media agencies.

OMD

OMD is an integrated communications agency.

Resolution

An agency with expertise in SEO, social media, mobile & behavioral marketing.

How we create value for you as a media agency:

  • Enable you to manage multiple clients from one single dashboard.

  • Lessen production costs for your clients so they can spend more on media.

  • Provide more targeted and relevant campaigns for all of your established brands.

  • Enable you to drive ad production from costs to investments with dynamic content, resulting in less handling and more focus on what affects your clients’ ROI.

  • Enable you to achieve lower costs and higher performance, increasing the number of your clients.

Become a Partner

Creative Agencies

For creative agencies, TACTIC™ eases the HTML5 production and enables its partners to create complex campaigns within reusable dynamic framework and application.

DDB

DDB Copenhagen is an advertising agency in Denmark.

Netron

Netron is an agency specialising in firm, animation and interactive media.

How we create value for you as a creative agency:

  • Help you speed up the HTML5 production. This means that you can cut production costs and ease the handling of multiple clients and brands.

  • You no longer need to adjust creatives to different ad-servers and DSPs.

  • Give you more freedom to create complex campaigns with higher ROIs and ensure brand safety with reusable ad templates.

  • Give you the opportunity to connect creative concepts to data-driven decisions faster.

Become a Partner

Publicist Partners

For publicist partners, TACTIC™ eases production, workflow, and the handling of campaigns.

How we create value for you as a publicist partner:

  • Help you build advertiser loyalty in a programmatic world.

  • Help you maintain client relations and customize creatives for specific inventory.

  • Enable you to sell creative production as an add-on to your inventory.

  • Ease production, workflow and the handling of campaigns through the platform.

  • Separate your marketing content from your editorial content.

  • Give you a tool for your native and in-line advertising.

Become a Partner

Technology Partners

For technology partners, TACTIC™ automates the handling of tags and campaigns directly through the tool closest to the client: our application.

How we create value for you as a technology partner:

  • Open your DSP, DMP or ad-server to some of the biggest brands in the Nordics, giving them easy access to your solution through our application.

  • Help you influence the ecosystem by giving your clients access to a comprehensive solution that solidifies long-term use.

  • Help you empower your clients to automate the handling of tags and campaigns directly, using the tool closest to the client: our application.

  • Help you utilise Big Data and make creative concepts that raise both eyebrows and ROI.

  • Make sure that your clients’ content can run anywhere.

Become a Partner

Real-Time Marketing Academy

Increase your knowledge. Attend our series of Academy events focused on trends within the industry.

Upcoming Academy Meetings

Our series of TACTIC™ Academy meetings are conducted in collaboration with ANFO, and we are proud to say that our Academy has become one of the most important digital marketing-related events in Norway. At our Academy we focus on real-time marketing, programmatic buying, and fully-dynamic creatives - and on combining these to achieve a better marketing result.

1st Real-time Marketing Academy - Copenhagen

Copenhagen, Denmark - January 24th 2017

We are excited to kick off our 1st TACTIC™ Real-Time Marketing Academy event in Copenhagen! We are also eager to present to you our new Danish Country Manager Christian Jørgensen.

At this Academy we will focus on the subject "How automation combined with creativity is a game changer in the advertising industry".

As you may already have heard, our series of TACTIC™ Real-Time Marketing Academy has become one of the most important rendezvous in Norway over a couple of years, when it comes to digital marketing. In our Academy, we focus on real-time marketing, programmatic buying, and fully-dynamic creatives - and how to combine these to create better marketing effect.

Agenda and speakers:

  • 08:30-09:00 – Breakfast, coffee and check-in

  • 09:00-09:30 – Intro

    Per Elling Braseth-Ellingsen

    CEO, TACTIC™ Real-Time Marketing

    Jørgen Schrøder Aanonsen

    CCO, TACTIC™ Real-Time Marketing
  • 09:30-09:50 – "Video in a new way, HBO Nordic case presentation"

    Anders Wik

    CEO, DDB Copenhagen
  • 09:50-10:10 – "How to challenge the coming opportunities related to target groups & ad solutions in combination with programmatic"

    Thomas Straw

    Communications Adviser in Hensikt AS
  • 10:10-10:30 – "Using real time weather data to power digital advertising"

    Anders Elley

    CEO, Densou Trading Desk

Time: 24. January 2017, 08:30-10:30

Location: Sankt Annæ Plads 13, Copenhagen, Denmark

Price: FREE


Past Events

9th Real-time Marketing Academy

Oslo, Norway - November 15th 2016

We are excited to kick off our 9th TACTIC™ Real-Time Marketing Academy event!

At this Academy we will focus on the subjects of data and creativity.

As you may already know, our series of TACTIC™ Real-Time Marketing Academy events are conducted in collaboration with ANFO, and we are proud to say that our Academy has become one of the most important digital marketing-related events in Norway. At our Academy we focus on real-time marketing, programmatic buying, and fully-dynamic creatives - and on combining these to achieve a better marketing result.

Agenda and speakers:

  • 08:30 – Breakfast, coffee and check-in

  • 09:00 – Intro

    Per Elling Braseth-Ellingsen

    CEO, TACTIC™ Real-Time Marketing
  • 09:05 – "Verifisering av 3. parts data - kan vi stole på dataen?"

    Adrien Bjørnskau

    Red Media
  • 09:30 – "Data og målgrupper - fra demografi til adferd og interesser"

    Christian Bedsvaag

    Resolution Media
  • 10:00 - 11:00 – TBA

    Gunnar Kihl

    Nordic Data Resources

8th Real-time Marketing Academy

Oslo, Norway - August 30th 2016

We are excited to kick off our 8th TACTIC™ Real-Time Marketing Academy event by inviting you to our house-warming party! This Academy is a little more special, as we would like to welcome you to our new offices at Posthuset in downtown Oslo!

At this Academy we will focus on relevant case studies from some of our clients and agency partners. We will also give you an inside look on how to build varied and efficient creative solutions with a hands-on demo of Tactic's key real-time and automation features.

As you may already know, our series of TACTIC™ Real-Time Marketing Academt events are conducted in collaboration with ANFO, and we are proud to say that our Academy has become one of the most important digital marketing-related events in Norway. At our Academy we focus on real-time marketing, programmatic buying, and fully-dynamic creatives - and on combining these to achieve a better marketing result.

After the Academy we will invite everyone to a house-warming on the roof terrace of Posthuset for some food and drinks!

The agenda for our 8th Academy event:

  • 13.45-14.00 – Registration and meet up

  • 14.00 – Intro

    Jørgen Schrøder Aanonsen

    COO, TACTIC™ RTM
  • 14.05 – Arbeiderpartiet case presentation

    Kristin Brimi

    Digital manager, Mediacom
  • 14.20 – TBA case presentation

    Stian Enrønningen

    DCO Spesialist, Mediacom
  • 14.40 – HBO Nordic case presentation

    Anders Wiik

    CEO, DDB Copenhagen
  • 15.10 – "How to build rich and efficient creative solutions with a hands on demo of TACTIC's key real-time and automation features"

    TACTIC™ Real-Time Marketing session
  • 15.40 – Coop Norge case presentation

    Thomas Johansen

    Advisor, PHD
  • 16.15 – Food and Drinks on the roof terrace of Posthuset

Time: 30. August 2016, 14.00-16.00 + Afterparty on the roof terrace!

Location: Posthuset, Biskop Gunnerus' gate 14, 0185 Oslo, Norway

Price: FREE


5th Real-time Marketing Academy

Oslo, Norway - November 4th 2016

We are excited to announce our 5th Real-Time Marketing Academy.

Our series of breakfast meetings are conducted in collaboration with ANFO, and we are proud to say that our Academy has become one of the most important rendezvous in Norway when it comes to digital marketing. At our Academy we focus on real-time marketing, programmatic buying, and fully-dynamic creatives - and on combining these to achieve a better marketing result.

The agenda for our 5th breakfast meeting:

«Performance Marketing: How to use real-time data to become client responsive»

Pål Petersen

ESV Digital Nordic

ESV Digital is a marketing agency and global technology provider with data driven expertise in Data Analytics, Digital Consulting and Marketing. Pål Petersen has broad experience from different companies, and has been in front of extensive company strategy and –changes, with great results. His latest position was with Cxense ASA, a leading Big Data company.

Report from Programmatic I/O New York

Per Elling Braseth-Ellingsen and Jørgen Aanonsen

TACTIC™ Real-Time Marketing

Our CEO and CCO will report the latest trends from Programmatic I/O New York, which will take place October 29th.


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