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Originally, Apollo consecutievely delivered the same message to all of their target groups, which was only relevant for and had an impact on a small percentage of their audience.
TACTIC™ provided Apollo with the opportunity to target a specific audience With relevant content with the help of out Real-Time Creative Optimization technology, in an efficient and automated way. Apollo could now adjust and change content, so it would always stay relevant for specific target group.
During the 2015-2016 autumn campaign, from August to November, Apollo reduced their purchased impressions by 65%, while numbers of conversions increased by 43%.
The message is aimed at those who are interested in family holidays.
The background image illustrates and supports the message. The target group of the ad are those interested in active holidays.
The price is shown specifically for the selected target group.
Media agency saves approx 4 hours of ad-ops time daily with TACTIC™ Platform. Production agency efficiently runs campaigns based on Coops campaign schedule. Ad content is updated in real time without the need to contact media agency. All ad sizes are available at any time.
DNB changed the lead time of their digital advertising from four days to two seconds by using TACTIC™ Platform - a drastic reduction in time to market. During several weeks on finn.no, the same placements within the same period of time, from week 11-32, resulted in an increase of loan applications with 29% in a year-over-year comparison.
During the August 2015 - November 2016 campaign HBO reduced their production cost by 60% . With TACTIC™ Platform, time to market for a nordic launch reduced from 2 weeks to 1,5 hours.
TACTIC™ Platform's self service solution enables to serve SNE clients with an easy to use intuitive interface for production, targeting, and purchase of digital ads.