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Creative optimization for Apollo Reiser - leading nordic charter operator
During the 2015-2016 autumn campaign, from August to November, Apollo reduced their purchased impressions by 65%, while numbers of conversions increased by 43% with use of the the TACTIC™ platform.
Number of
conversions
increased by
43%
Reduced
purchased
impressions by
65%
Challenge
Originally, Apollo consecutievely delivered the same message to all of their target groups, which was only relevant for and had an impact on a small percentage of their audience.
Solution
TACTIC™ provided Apollo with the opportunity to target a specific audience With relevant content with the help of out Real-Time Creative Optimization technology, in an efficient and automated way. Apollo could now adjust and change content, so it would always stay relevant for specific target group.
Result
During the 2015-2016 autumn campaign, from August to November, Apollo reduced their purchased impressions by 65%, while numbers of conversions increased by 43%.
Highlights
The message is aimed at those who are interested in family holidays.
The background image illustrates and supports the message. The target group of the ad are those interested in active holidays.
The price is shown specifically for the selected target group.
The Best Charter Operator recipient of the at the Grand Travel Award 2016. www.apollo.no
