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Creative optimization for DNB - Norway's biggest bank
DNB changed the lead time of their digital advertising from four days to two seconds by using the TACTIC™ platform - a drastic reduction in time to market. During several weeks on finn.no, the same placements within the same period of time, from week 11-32, resulted in an increase of loan applications with 29% in a year-over-year comparison.
Increase of loan
applications by
29%
Time to market
reduced by
2 days 2 sec
Challenge
The DNB conversion rate was low because the displayed advertisements contained outdated or irrelevant information. The variables and messages in complex ads, such as calculators and campaigns including third-party data, were challenging to administer for the DNB sales and marketing team.
Solution
TACTIC™ provided real-time editing of ads, brand safe production environment and advanced dynamic creative calculator solution.
Result
DNB changed the lead time of their digital advertising from four days to two seconds - a drastic reduction in time to market. During several weeks on finn.no, the same placements within the same period of time, from week 11-32, resulted in an increase of loan applications with 29% in a year-over-year comparison.
Highlights
All the calculator settings can be customized in the application: from minimum purchase price to specific loan rate for every loan time period.
Ad is aimed at those who are interested in buying a car.
The ad is aimed at those who are interested in buying a house.
Norway's largest financial services group with total combined assets of more than 1.9 trillion NOK. www.dnb.no
