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Dynamic ads for COOP - Norway’s biggest retailer
Media agency saves approx 4 hours of ad-ops time daily with the TACTIC™ platform. Production agency efficiently runs campaigns based on Coops campaign schedule. Ad content is updated in real time without the need to contact media agency. All ad sizes are available at any time.
Reduced ad-ops
time daily by
4 hours
Challenge
Streamline cooperation between the company, the production and media agencies to have more dynamic and timely campaigns.
Solution
TACTIC™ provided standard solution with custom Dynamic Creatives.
Result
Media agency saves approx 4 hours of ad-ops time daily. Production agency efficiently runs campaigns based on Coops campaign schedule. Ad content is updated in real time without the need to contact media agency. All ad sizes are available at any time.
Highlights
Ads of all sizes are updated at once. No need to edit each creative separately.
Retail chain owned by 117 local cooperatives with more than 1.3 million members in Norway. www.coop.no
