Are you ready to get started with TACTIC™?

We would love to talk to you about real-time marketing, and discover if your company can benefit from our dynamic creative management platform. Request trial and get your customized demo now!

Are you ready to get started with TACTIC™?

We would love to talk to you about real-time marketing, and discover if your company can benefit from our dynamic creative management platform. Request trial and get your customized demo now!

Real-Time Application

Last modified: May 25, 2018

Privacy Policy

This Privacy Policy is meant to help you understand what data we collect, why we collect it, and what we do with it. Our Privacy Policy applies to TACTIC™ consumers, and those that use the TACTIC™ Application, Portal Application by TACTIC™, and consumers that TACTIC™ Real-Time Marketing AS marketing efforts are directed to, such as our website and our blog.

Information We Collect in Our TACTIC™ Application

  1. When You Provide Your Information to Us

    • We ask you for your name and e-mail address in order to register an account in our application.

    • By using the contact form or any other publicly available contact channel on our website, you agree that your contact details are correct and rightfully yours. They will be used solely by us to respond to your query.

  2. Information We Collect From Your Use of Our TACTIC™ Application

    We collect information about your application usage. This information includes:

    • Log information

      When you use our application, we automatically collect and store certain information in server logs. This information includes names of users who did specific actions in the application and dates when those actions were done.

    • General usage information

      When you use our application, we anonymously collect and store certain information in Google Analytics. This information includes navigation and actions performed within application.

    • Identification numbers

      Each object in the application has its own unique number. Those numbers are stored in the application database.

    • Local storage

      We may collect and store information locally on your device using mechanisms such as browser web storage.

    • Cookies

      We may collect and store information using cookies. It is important to understand that application cookies are not related with Ads produced or distributed form the application. We are collecting application cookie for authorization purposes, storing sessions for users in the application in particular.

    • Cookie Storage

      Data and information collected using cookies is purged after a user is logged out or after 30 minutes of inactivity from use of the application.

  3. Your User Rights to Opt-Out:

    • Strictly Necessary cookies are necessary for our TACTIC™ Application to function and therefore cannot be switched off in our systems. The cookies are usually set in response to actions made by you, our user. None of these cookies identifies your personally or can store any personally identifiable information about you.

    • You reserve the right to have your browser block or alert you about such cookies, however some of the site may not function as designed. You can remove cookies by following directions provided in your web browser's "help" file.

    • You cannot Opt-out of Strictly Necessary Cookies during use of the TACTIC™ Application. However, you may opt-out of cookies used on our websites through the instructions provided in our Cookie Policy.

    • You may choose to opt-out of our Marketing and Advertising Efforts here.

    • You may choose to request to delete yourself from our system, here.

How We Use Information that We Collect

We use the information we collect to provide, maintain, protect and improve the TACTIC™ Application. Information is used in the following ways:

  1. When You Provide Your Information to Us

    • Your name and email address

      We use your name and email address to provide secure authentication process. We also use your email address and name when you contact us. We keep a record of your communication to help solve any issues you might be facing. We may use your email address to inform you about our services, such as letting you know about upcoming changes or improvements.

    Information We Collect From Your Use of Our TACTIC™ Application

    • Application log information

      We use log information to deliver best application user experience as well as for accomplishing security cases. By manipulating with this information we can see who and when made a change in the application.

    • Application general usage information

      We use application general usage information to improve application user experience.

    • Application identification numbers

      We use application data identification numbers to display and track ad content on third party resources. Identification numbers are public information. Every ad, channel, brand, company or other application instance has an ID. Those ID's can be visible in banner source code.

    • Local storage and cookie information

      We store information about creative content and Dynamic Creatives in local storage while using advert preview feature. Only your email address and language settings are stored in cookies during application login session. If a user chooses to delete themselves from our system, we anonymize the users email address from being recognized within our system. Data and information collected using cookies is purged after a user is logged out or after 30 minutes of inactivity from use of the application.

    • Ad tracking information

      We use advertisement tracking information to give you details on ad performance in real-time, so you can analyse and use this information to reach your business goals. We are also using this information to get an idea what ads are performing worse or better in order to price better Dynamic Creatives in the future.

  2. Your User Rights to Opt-Out:

    • You may opt-out of cookies used on our websites through the instructions provided in our Cookie Policy.

    • You may choose to opt-out of our Marketing and Advertising Efforts here.

    • You may choose to request to delete yourself from our system here.

Information We Collect from Ads Served by Our TACTIC™ Application

With the collection and use of non-PII, we price solutions and services to allow advertisers to show you the most relevant online advertisements across several websites and publishers. For example, if we think that a user is interested in specific travel destinations, then our Services may help our clients deliver interest-based online advertisements to you about a particular type of travel packages. You can learn more about such advertising practices by visiting www.iab.net/privacymatters.

  1. Information regarding how our ads are served by our TACTIC™ Application

    We automatically collect and store anonymous information about the performance of creative content and Dynamic Creatives that are published using our application. This information include impressions, interactions, conversions and error reports.

    We do not collect user information for our ad serving.

    We serve ads on the following domains listed below:

    • cdn.app.tacticrealltime.com

    • crv-sdk.trtm.io

    • crv-res.trtm.io

    • data.trtm.io

    • feed.trtm.io

    • track.trtm.io

    • wmi.tacticrealtime.com

  2. Information We Collect from Ads Served by Our TACTIC™ Application

    We automatically collect and store the anonymous information about the performance of creative content and Dynamic Creatives that are published using our application.

    This information includes:

    • Time stamp.

    • Ad Performance Data includingimpressions, interactions, clicks and errors.

    We do not collect the following information:

    • Sensitive personal data, such as racial or ethnic origin, political opinions, religious or philosophical beliefs, trade union membership, information about health and sex life.

    • Contact information, such as names, passwords, phone numbers and addresses from ad serving

    We do not place cookies while serving ads.

    We do not use or permit our customers to use precise location data, such as your exact location at any given time.

Information that We Share

We do not share personal and company information with companies, organisations and individuals unless one of the following circumstances applies:

  1. Information We Share With Your Consent

    We will share personal and company information with companies, organisations or individuals when we have your consent to do so.

    Information We Share With Our TACTIC™ Application Users

    We will share personal and company information with users that are assigned to specific company account in the application. Users can see names and email addresses of other users within the same brand. As well as dates and names of users that performed certain actions within area of his assignments. There are several levels of various information that is available for different user roles:

    • Account Managers

      Account managers can access any information within your company account (including brands). They are able to invite, edit and delete users; manage brand, feed and campaign assignments; edit and publish (distribute and host) adverts in channels; add, archive and delete resources used in adverts; see analytical information about ad performance.

    • Brand Managers

      Brand managers can access any information within assigned brand. They are able to manage feed and campaign assignments; edit and publish (distribute and host) adverts in channels; add, archive and delete resources used in adverts; see analytical information about ad performance.

    • Regular Managers

      Regular managers can access information within assigned feed and campaign. They are able to edit and publish (distribute and host) adverts in channels; add resources used in adverts; see analytical information about ad performance.

    Information We share With Our Employees

    We restrict access to information to our employees who need to know that information in order to process it for us and who are subject to strict contractual confidentiality obligations. They may be disciplined or their contract terminated if they fail to meet these obligations.

    Information We Share With 3rd-Party Services

    We may share non-personally identifiable information (non-PII) publicly and with our partners – like publishers, advertisers or connected sites. For example, we may share information publicly to show trends about the general use of our application.

    Advert data and content will be shared by downloading TACTIC™ containers or tags; or by passing advert preview URL to a 3rd-Party Service. TACTIC™ does not share data with our 3rd-Party DSP, Ad Server, Publisher, or other Networks within the TACTIC™ Application.

    TACTIC™ may synchronize anonymous identifiers with other ad platforms, DSP, Ad Server, Publisher, or other Networks, and Services so that the anonymous data we have processed can be used on third party websites and systems to show more relevant ads used for interest based and targeted advertising purposes.

  2. Notice for EU Customers and Users

    Should TACTIC™ ever transfer data concerning residents of the European Union (EU) to unrelated third parties residing outside the EU it will happen in accordance with the EU-U.S. Privacy Shield requirements. In the case of providing PII from residents of the European Union to our subsidiary or affiliated companies in another country, we will make sure that they apply the same level of protection to your information as we do. We may also disclose your information to third parties in the event of suspected fraud, legal requirement or in connection with our vendors and contractors, all as described above.

    List of Current Service Providers our outside of Norway, and the EU/EEA that process Data for our TACTIC™ Application:

Information on Behalf of 3rd-Parties

TACTIC™ does not allow collection or storage of any type of sensitive or personal data through its distributed adverts. Data that is not sensitive but can be used to identify an individual, such as addresses or telephone numbers, are also not collected or stored unless provided voluntarily by an individual Internet user. Any such information is only available for use by the particular advertiser to whom the individual has supplied his or her data.

Advertisers are limited by contract to use these data solely for the purposes, identified in the advertisement, of providing Internet users with requested products, services or information as established in that advertiser’s privacy policy. We do not permit customers to use ads to consumers or our technology for collection or storage of personal identification data. In all such cases, we provide only secure data storage and access to the data control services with no other use of those data. We do not assume responsibility for the advertisers’ use of these voluntarily supplied data. We do not distribute this information to any party other than those indicated in the advertising agreement.

Data Retention

We retain personally identifiable data (PII) and strictly necessary cookies, which are directly collected for purposes of authentication of our Users for login and account purposes, from the User’s last interaction with our Services, after which time we de-identify the data by removing unique identifiers or aggregating the data.

Data and information collected using personally identifiable information (PII) in the session cookies is purged after a user is logged out or after 30 minutes of inactivity from use of the application.

We retain language cookies, which are directly collected for purposes of adjusting the application’s display language, for eighteen (18) months from the User’s last interaction with our Services, after which time we de-identify the data by removing unique identifiers or aggregating the data.

Information protection

We work hard to protect the TACTIC™ Application and our users from unauthorised access to or unauthorised alteration, disclosure or destruction of information that we hold. Security is a highly prioritized area for us and we continuously work to maintain the highest level of security. We are making database backup to increase your data protection several times per day. Our application is built with following security measures handled:

  • We use SQL injection control with PDO (prepared statements and stored procedures).

  • We use XSS control with $sce (Angular Strict Contextual Escaping) service.

  • We use CSRF (Cross Site Request Forgery) control with session tokens.

  • We encrypt all of our application services using SSL connection.

  • We authenticate users with salted hashes, making Rainbow Table attacks useless.

  • We provide read-only access for static advertisement data.

  • We use strict user permission policy or ACL (Access Control List).

  • We do not provide public access to application (only account managers are able to invite new users).

  • We use several levels of ad publishing procedure to prevent accidental ad content publishing.

  • We log all application user actions.

Children’s Privacy

At TACTIC™, we are sensitive to the issue of children's privacy. Therefore, our website and Services are neither developed for, nor directed at, children. If you believe your child has provided us with PII, and you would like to have the information removed, please contact us at privacy@tacticrealtime.com.

Regulation Initiatives

TACTIC™ Real-Time Marketing is a member of the following:

Your Rights in Connection with Processing of Personal Data

You have the right to request access to, rectification of, erasure of, and restriction of processing of your personal data.

You have the right to opt out for all email and marketing content from TACTIC™.

When TACTIC™ processes personal data on the basis of your consent, you have the right to withdraw consent at any time. This does not affect the lawfulness of processing based on your consent before the withdrawal.

  1. Your User Rights to Opt-Out:

    • You may opt-out of cookies used on our websites through the instructions provided in our Cookie Policy.

    • You may choose to opt-out of our Marketing and Advertising Efforts here.

    • You may choose to request to delete yourself from our system here.

If you feel that your privacy has been violated in any manner, we encourage you to reach out directly to us.

To opt out or request access to, rectification or erasure of your personal data please contact us at privacy@tacticrealtime.com

You have the right to lodge a complaint with a supervisory authority, if you believe that TACTIC™ has violated any of your rights in relation to privacy and data protection law. The contact information of the supervisory authority is:

Datatilsynet
Postbox 8177 Dep0034 Oslo
Email: postkasse@datatilsynet.no
Telephone: 22 39 69 00

Policy Changes

TACTIC™ reserves the right to modify this Privacy Policy partially or fully at any time. We encourage you to periodically review this page for the latest information on our privacy practices. We ensure that privacy practices described in this Privacy Policy are up to date and reflect current ad-serving and data collection mechanisms employed by our application and marketing initiatives.

If you have questions or concerns regarding this statement, please contact us at privacy@tacticrealtime.com or by mail: Øraveien 2, 1630 Gamle Fredrikstad, Norway