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Deliver relevant video content to specific target groups.
TACTIC™ Real-Time video Creative optimization technology allowed HBO to make specific relevant video content. HBO could now optimize and change video content in real time.
During the August 2015 - November 2016 campaign HBO reduced their production cost by 60%. Time to market for a nordic launch reduced from 2 weeks to 1,5 hours.
The background image or video illustrates and supports the message.
Background video is supported and plays automatically on ad display.
All of the ad elements and colors can be easily adjusted for different HBO series.
During the 2015-2016 autumn campaign, from August to November, Apollo reduced their purchased impressions by 65%, while numbers of conversions increased by 43% with use of the TACTIC™ Platform.
Media agency saves approx 4 hours of ad-ops time daily with TACTIC™ Platform. Production agency efficiently runs campaigns based on Coops campaign schedule. Ad content is updated in real time without the need to contact media agency. All ad sizes are available at any time.
DNB changed the lead time of their digital advertising from four days to two seconds by using TACTIC™ Platform - a drastic reduction in time to market. During several weeks on finn.no, the same placements within the same period of time, from week 11-32, resulted in an increase of loan applications with 29% in a year-over-year comparison.
TACTIC™ Platform's self service solution enables to serve SNE clients with an easy to use intuitive interface for production, targeting, and purchase of digital ads.